Mall Clients:

Hiruscar Post Acne

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BUSINESS CHALLENGE:

1. Hiruscar Post Acne Spot is a unique 3-in-1 formulation to improve the appearance of existing acne scars, dark marks as well as prevent acne recurrence. 

2. For those suffering from acne, it’s no surprise they often shy away from related conversations. Research found that women 18-24 years old prefer to hide their skin blemishes such as acne scars with makeup instead of treating them.

3. This group of women made up the primary target audience for Hiruscar. So, how can the brand enable women to overcome acne scars?

 

AGENCY SOLUTION:

We developed an integrated creative campaign encouraging acne scar sufferers to be confident in themselves despite their skin condition or blemishes. 

Objectives

1. Build top of mind awareness for Hiruscar Post Acne

   • Among the acne care category, Hiruscar Post Acne is seen as an entry level product.

2. Engage with the audience to build relevancy on acne care.

   • Subsequently, educating the target audience on the product’s benefits.