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Mall Clients:

QV SkinCare

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BUSINESS CHALLENGE:

An iconic Australian brand trusted by generations to cleanse and moisturise dry sensitive skin, QV Skincare is embraced by people wanting products suitable for use with their sensitive skin.

In this project, our main challenges were:

  1. From a straightforward adaptation of a regional KV to POSMs, how do we extend brand creative insight on digital?

  2. How do we push people with sensitive skin to purchase QV Skincare’s Body Wash?

 

AGENCY SOLUTION:

We went beyond a simple creative adaptation to further amplify QV Skincare’s campaign on digital with an on-ground presence. 

The objectives were:

  • Build awareness of QV Skincare.

    • At the time, the brand was 7th in the sensitive skin category.

  • Educate sensitive skin users on QV Body Wash benefits

  • Convert to sales at pharmacies and retailers.

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