Mall Clients:

DutchLady

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BUSINESS CHALLENGE:

Dutch Lady believes that every family should enjoy quality milk but during Chinese New Year there’s low interest in milk as a beverage.

Due to rising health-conscious consumers, Dutch Lady wanted to be positioned as an alternative to sugary beverages. 

For CNY20, Dutch Lady launched a sales promotion campaign with daily lucky draw winners.

 

AGENCY SOLUTION:

We activated Dutch Lady’s sales promotion campaign on social media by leveraging the key moments during Chinese New Year.

Objective:

1. Drive relevancy with Dutch Lady end-Shopper; families, >35 years old.

2. Increase household penetration.